Visual Communication I (DV2001)
This course is the first in a series of four graphic design courses. It introduces students to the principles and elements of design in the context of visual communication. This is a process and idea-driven class, where students are encouraged to explore visual making methodologies. The student will begin to establish a design vocabulary and have a familiarity with how to engage in constructive group critiques.
Link to course outcomes by students
Link to course outcomes by students
Visual Communication II (DV2005)
Building on the fundamentals learned in Graphic Design I, this course aims to further develop and strengthen one’s personal design process through the exploration of research methodologies. Students focus on the implications of the what (message), how (communication method) and who (audience) of design. Projects address varying client types and messages, examine the effects of aesthetic, cultural and historical references, and establish an understanding of the relationship between context and content in creating appropriately sensitive communications. In addition, critical and analytical thinking is honed within a culture of self and peer critiques.
Link to course outcomes by students
Link to course outcomes by students
Visual Communication III (DV3000)
Building on what the student learned in DV2005 Graphic Design II, this course explores how a graphic designer conceives, plans, and executes a systematized design strategy which communicates a direct message to a specific audience. Students learn to communicate their message through a range of media, such as: print, film, and electronic media, print media while maintaining a focused concept.
Visual Communication IV (DV3008)
Visual Communication IV is a practical course for advanced concept development, visualization and final realization of partially or full open-ended briefs. Students will be confronted with assignments that challenge their usual understanding of design practice in order for them to formulate relevant questions that could trigger unexpected but yet original solutions. As a consequence, this studio provides students the opportunity to cultivate their personal direction and voice by exploring, experimenting and innovating within a research-based, highly conceptual environment in the design of possible interdisciplinary projects.
Link to course outcomes by students
Link to Course outcomes by students
Spatial Design (DV3003)
In this intermediate to advanced course, students will explore the conceptual, three-dimensional and experiential solutions for built environments. By combining theory and practice-based research, students will receive an overview of spatial design strategies and practices. They will investigate the application of a variety of media to three dimensional spaces. This course further explores the spatial issues of scale, structure, form, materiality, light and kinaesthetic principles in spatial design projects such as visual merchandising, experience branding, place-making and way-finding.
Michael Tan Koon Boon 